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Ecommerce firms sell goods worth Rs 24,000 crore in first two days of festive sales: Redseer
Ecommerce firms including Amazon and Flipkart sold Rs 24,000 crore of goods in the first two days of festive sales, 4 to 5 times daily average.
Published · 04 OCTOBER 2026 · Copenhagen
Weekly intelligence across AI, ecommerce, luxury, and jewellery.
Issue W41 · October 2026
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Americans abandon European fashion over taxes and returns. A famous name buys you nothing when checkout feels like a trap.
Editor's Spotlight
I think cheaper AI makes dependable ecommerce execution a stronger competitive advantage for luxury brands. Discovery investment earns little when shoppers cannot confidently complete the purchase.
Anthropic priced Haiku 5.5 75% below Haiku 4.5, while BoF Insights and Amazon Fashion & Sports identify basic ecommerce failures as the main barrier to online sales. WWD reports Americans abandon European fashion purchases over taxes and complicated returns, exposing the friction cheaper discovery leaves untouched. Gap's AI styling offers a case for better discovery, but cannot resolve those purchase barriers.
Next quarter, I would make jewellery teams disclose landed costs before checkout and explain returns clearly on product pages. Fund further AI discovery only after measuring whether those changes reduce basket abandonment for overseas shoppers.
The Editor2026-W41
Weekly Luxury Intelligence · ~12 minutes
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Ecommerce & Retail Tech
Digital commerce, retail innovation, DTC trends
Jewellery Industry
Market moves, brand strategy, trade insights
Artificial Intelligence News
AI news, strategy, and business transformation
Fashion & Luxury
Luxury brands, consumer trends, fashion
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