Weekly market intelligence
Jewellery market
What 629 trade-press articles say this quarter, what the companies did, and where the market disagrees with the coverage.
Luxury market →Signals
What the volume of coverage shows
Counted from every article the trade press published in the last 12 weeks, including the ones that didn’t make the digest.
Coloured gems and pearlsTalk of coloured gems and pearls has dropped away: 10 articles in the last 4 weeks, after 20 in the 8 weeks before, across 7 outlets.
- Van Cleef Sapphire Necklace Takes Top Spot at Poly Auction · Rapaport News · 8 Oct
- Montana Sapphires Latest Addition to Mejuri’s Sustainability Storytelling · JCK - Editorial · 7 Oct
- Akoya Strands, Bespoke South Seas, Broken-Up Heirlooms: How Pearls Sell Now · JCK - Editorial · 7 Oct
Also watching
Below the threshold for a signal. Shown so you can see what’s being measured.
| Theme | Articles | vs previous |
|---|---|---|
| Natural diamonds | 18 | 6.2× |
| Christmas and gifting | 7 | 4.7× |
| Tariffs | 3 | 1.6× |
| Bridal and engagement | 18 | 1.2× |
| Lab-grown diamonds | 16 | 0.8× |
| Silver | 13 | 0.7× |
| Gold price | 4 | — |
Rules: a theme rises when its share of articles is at least 1.5× its previous level, with 20+ articles, 10+ in the last 4 weeks, from 6+ outlets. It falls when it drops to under 40% of its previous share after 10+ articles from 4+ outlets.
Where the market disagrees
Attention vs performance
Coverage in 12 weeks against the 3-month share-price change. Companies far from the line are moving without the press, or the press is busy while the shares fall.
- Signet shares rose 24% in three months, with just 10 articles about it in 12 weeks.
- Brilliant Earth shares rose 32% in three months, with just 1 article about it in 12 weeks.
| Company | Articles | 3-month change | 1-month change |
|---|---|---|---|
| LVMH | 162 | −22.7% | −6.5% |
| Richemont | 61 | −7.5% | −1.5% |
| Pandora | 12 | +4.7% | +1.5% |
| Signet | 10 | +24.4% | +7.7% |
| Chow Tai Fook | 1 | −3.9% | −7.9% |
| Brilliant Earth | 1 | +31.7% | +5.3% |
Share prices: Yahoo Finance, local currency. Coverage counts a company together with its brands (LVMH includes Louis Vuitton, Dior, Bulgari, Tiffany…), across all sources.
Trackers
The record, week by week
Every price change, appointment, opening, result and deal we classified, last six weeks. The record grows every week.
- 8 OctMejuri · Mejuri Deals: Take 10% Off Jewelry Bundles, Puzzle Rings And More · Forbes
- 7 OctMonica Vinader · Up to 25% off flash deals in the Monica Vinader Black Friday 2026 sale LIVE now · The Sun
- 24 SeptMonica Vinader · Save £29 on Princess Kate's 'beautiful' Monica Vinader earrings in their flash sale · Daily Express
Share of voice
Articles naming each brand, 12 weeks; an article naming two brands counts for both. Mostly reflects which outlets are read — kept for reference.